Cannes in Cairns : Decoding Five Years of Total Video Transformation
- Apr 1
- 1 min read
Event : Cannes in Cairns 2024
Date : 4-7 June, 2024
Location : Cairns Convention Centre, Sheridan St &, Wharf St, Cairns City QLD 4870, Australia
Over the past five years, we have seen a proliferation of content, as global and local players have sought to capture and retain the attention of Australian video viewers.
In this session, we’ll dive deep into a typical viewing day, spanning a variety of video platforms, devices, and content genres to understand the ‘what, when, where, how, and why' of video content consumption. This study will explore the growth of SVOD, traditional TV's reinvention into FAST channels, YouTube's dominance across all screens, and the explosive growth of TikTok amongst younger viewers.
To deliver these findings we will share exclusive new research from the Total Video ContentFX report - a research project developed by the Marketing Scientist Group. It will compare data from 2018 and 2023 using our independent study of more than 3,000 Australian video viewers, leveraging a robust diary methodology to paint a vivid one-day picture of video content viewing habits.
To download the key highlights from the presentation, please click below :
