What We Do
Commercial Strategy & Advisory
We support media executives with strategy and advisory services to drive commercial outcomes, including :
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Market Intelligence – leveraging primary and secondary data to support business planning activities
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Goal setting and KPI scorecards for leadership teams
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Audience forecasting for key growth initiatives
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Business transformation projects
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Brand and UX Tracking
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Data Science and Marketing Mix Modelling
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Custom research projects – e.g. product launches, competitive analysis, segmentation, etc.
We offer world-leading solutions to measure content and advertising impact for media owners, agencies and brands :
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TV Sponsorship impact
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Advertising effectiveness across digital platforms:
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Short and long-form video
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Native content and digital display
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Podcasts and digital audio
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Premium / interactive ad units
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Sophisticated experiment leveraging technology, including : attention measurement, passive analytics, emotional response and dial testing.
Content & Ad Impact
Next Generation Audience Measurement
We are creating next generation audience measurement solutions for content and advertising for media platforms
and agencies :
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Total Video Report – a data service that provides a market snapshot of video viewing across TV, SVOD, YouTube, TikTok and other platforms.
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Enhanced Audience Measurement – combines first-party data with a viewer ‘calibration’ panel to deliver rich audience profiling and targeting;
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Single Source Fusion – a data service that combines media/advertising exposure with brand and purchase outcomes. This solution can deliver ‘always on’ brand lift / attribution for advertisers.
We are thought-leaders in media and advertising – we regularly speak at conferences, appear within trade on podcasts, covering topics such as :
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The Future of TV and video
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Trends in audience behaviour
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TV Sponsorship impact
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Research on content and advertising effectiveness