What We Do

Commercial Strategy & Advisory

We support media executives with strategy and advisory services to drive commercial outcomes, including :

Market Intelligence – leveraging primary and secondary data to support business planning activities
Goal setting and KPI scorecards for leadership teams
Audience forecasting for key growth initiatives
Business transformation projects
Brand and UX Tracking
Data Science and Marketing Mix Modelling
Custom research projects – e.g. product launches, competitive analysis, segmentation, etc.

We offer world-leading solutions to measure content and advertising impact for media owners, agencies and brands :

TV Sponsorship impact
Advertising effectiveness across digital platforms:
- Short and long-form video
- Native content and digital display
- Podcasts and digital audio
- Premium / interactive ad units
Sophisticated experiment leveraging technology, including : attention measurement, passive analytics, emotional response and dial testing.

We are creating next generation audience measurement solutions for content and advertising for media platforms
and agencies :

Total Video Report – a data service that provides a market snapshot of video viewing across TV, SVOD, YouTube, TikTok and other platforms.
Enhanced Audience Measurement – combines first-party data with a viewer ‘calibration’ panel to deliver rich audience profiling and targeting;
Single Source Fusion – a data service that combines media/advertising exposure with brand and purchase outcomes. This solution can deliver ‘always on’ brand lift / attribution for advertisers.

We are thought-leaders in media and advertising – we regularly speak at conferences, appear within trade on podcasts, covering topics such as :