
SponsorshipFX
SponsorshipFX is a research tool that helps media owners, media agencies, brands and content creators to understand the effectiveness of sponsorships across TV, digital video, digital audio and native (written) content.
We produce high-quality research at speed, by leveraging AI technology + a team of experienced Marketing Scientists. It reports on key measures of brand impact such as awareness, consideration, purchase intent and key campaign messages, rather than just vanity metrics such as page views, clicks and social engagement.

What branded content we test :
The Content Marketing Institute defines branded content as "a sponsored or paid partnership between the brand and the media, that encourages audiences to engage with the brand based on its entertainment, information, and/or educational value."
We use contentFX to test the following :
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Native (written) content
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Branded video content
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Brand-integrated video content (e.g. product placements in TV content)
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Branded podcasts
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Branded / influencer social posts
What we measure :
Most branded content measurement involves vanity metrics like social likes/shares and page views.
With contentFX, we report brand uplift and impact using a series of academically-tested measures, including :
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Brand Awareness
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Consideration
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Purchase Intent (or relevant equivalent)
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Brand Favourability
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Key Messages
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Content Likeability
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Action Metrics (including sharing)