SponsorshipFX
SponsorshipFX is research technology that helps media owners and agencies understand the effectiveness of sponsored content and advertising across TV, YouTube, podcasts, native publisher content and social posts.
We produce high-quality research at speed, by leveraging AI technology + a team of experienced Marketing Scientists. It reports on key measures of brand impact such as awareness, consideration, purchase intent and key campaign messages, rather than just vanity metrics such as page views, clicks and social engagement.
Our TV Sponsorship Products
We have three core TV sponsorship products :
Key Products Components
We offer a modular design, which can be used to enhance our core products :
Scalable research
technology
Offers a full end-to-end research solution, enabling us to test 100s
of different sponsorships /
versions at scale with real
people across global
markets
Benchmarks
Leverages our extensive databank across countries, formats and categories
AI-powered
content analysis
Provides rich branding asset meta-data for enhanced insight
Long-form dial-testing
Offers second-by-second reactions to long-form video content*
Eye-tracking / attention
Measures what viewers are looking at/paying attention to*
Sales Impact
Measures real-world impact on real-world sales data [AU only] **
* long-form testing only – requires additional fees for sampling and technology
** currently only available to a limited set of Australian brands
Key Benefits
We deliver high-quality insights with speed and scale. Our independent research offering delivers :
Clear measurable insights for clients / agencies on the impact that sponsorships and the key components deliver for a brand using established measures of growth, with comparisons to benchmarks;
Deep insights on content integrations, brand assets and audience impact across versions to optimise business outcomes;
A cost-effective, flexible solution that enables on-going testing for different media, campaigns and brands.
We can deliver insights as detailed thought-leadership presentations, branded client reports or data feeds/dashboards.
Pricing varies by product, market and volume of content, with discounted pricing for on-going testing commitments.
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