About
ContentFX is an audience measurement company.
We work with media owners, agencies and brands to help them understand what makes effective content and advertising.
We Help Businesses :
Grow
Brands
We help brands grow by providing insights into the content and messaging that drive engagement, allowing you to optimize strategies for greater impact.
Build
Audiences
Building a loyal, engaged audience starts with knowing them deeply. With ContentFX, you gain a 360-degree view of your audience’s interests, needs, and habits.
Acquire
New Customers
Our audience measurement tools help you identify and target the right prospects, giving you the insights to reach new customers efficiently and effectively.
Drive
Commercial Outcomes
Whether it’s increasing brand equity, or boosting engagement, we help you align your content and advertising efforts with your commercial goals.
Peter Hammer
Managing Director, Marketing Scientist Group
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Managing Director of the Marketing Scientist Group, a research and data firm dedicated to leveraging science and technology for brand growth in media businesses and marketing.
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Former Head of Insights and Analytics for Asia-Pacific at Warner Bros Discovery, with senior roles in research, data, and strategy at Yahoo7, Turner Broadcasting and AUSTAR.
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Alumnus of the prestigious Ehrenberg-Bass Institute, known for its focus on marketing science.
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Expertise in audience measurement, content and advertising effectiveness, and brand research.
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Regularly featured in trade media and global conferences, with published work in the Journal of Advertising Research.
