Key Products
Total Video Report
We use a diary-based methodology to capture a one-day snapshot of how Australians consume video content, including TV shows, movies, and more across platforms like TV, SVOD, YouTube, and TikTok.
Key insights include :
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Video consumption across multiple platforms.
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Viewing habits for TV shows and movies.
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Growth of ad-supported streaming.
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Rise of TikTok among younger viewers.
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Cross-platform video engagement.
SponsorshipFX
SponsorshipFX is a research tool that helps media owners, media agencies, brands and content creators to understand the effectiveness of sponsorships across TV, digital video, digital audio and native (written) content.
We produce high-quality research at speed, by leveraging AI technology + a team of experienced Marketing Scientists. It reports on key measures of brand impact such as awareness, consideration, purchase intent and key campaign messages, rather than just vanity metrics such as page views, clicks and social engagement.
AudienceFX
We integrated ThreeNow's first-party data with a calibration survey to enhance audience insights.
The combined data flows to The Marketing Scientist Group, where we focus on several key areas :
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People-based content audience estimates.
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Thought leadership in audience understanding.
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Targeting capabilities for more effective marketing strategies and Advertising Reporting for performance tracking.
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Evaluating sponsorship effectiveness to optimize investments.
This collaboration produces the Audience Estimates Fusion Dataset, revealing key audience insights.
