AVIA | OTT Summit 2024 : Have You Been Paying Attention to TV Sponsorships?
- Apr 1
- 1 min read
Event : AVIA OTT Summit 2024 – Advertising First
Date : 5 December, 2024
Location : Amara Singapore
Sponsorships have been a staple since the early days of television, famously giving rise to the “soap opera”. But not all sponsorships yield the same results. What is the difference between different sponsorship creatives, both within the programs and the ad break, and what is their impact on viewer attention, as well as key brand and purchase outcomes?
To download the key highlights from the presentation, please click below :
