There’s no denying the world has changed when it comes to TV and video viewing. However, the lack of complete and comparable data has left a gap in knowledge about consumer behaviour, leaving various industry players to fill in the blanks on their own.

 

In this research from the Marketing Scientist Group, we examined a typical day of video viewing using a large-scale diary study of more than 1,500 Australians aged 14 to 54. The study looked at consumption across platforms, devices, age-groups, time of day and content genres.

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The key findings from this report are here.