Webinar : How Total Video Has Changed in a Year
- Apr 1
- 1 min read
Updated: 5 days ago
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Webinar / Event Details :
📅 May 28, 2025
⏰ 2 PM / 12 PM (SYD / SIN) & 11 AM / 10 AM (CET / LDN)
📍Online | Zoom
About this Webinar
In the rapidly evolving digital landscape, understanding viewer behavior is crucial for content creators and marketers alike. Over the past five years, we've witnessed an unprecedented proliferation of content as global and local players compete for Australian viewers' attention.
This session will take you through a typical viewing day across multiple video platforms, devices, and content genres, providing valuable insights into the 'what, when, where, how, and why' of modern video consumption.
What you'll learn
The remarkable growth of Subscription Video On Demand (SVOD) services
How traditional TV has reinvented itself through FAST channels
YouTube's continued dominance across all screens
TikTok's explosive growth among younger viewers
Exclusive New Research
We'll be sharing fresh findings from the Total Video ContentFX report – an innovative research project developed by the Marketing Scientist Group. This comprehensive study compares data from 2018 and 2023, drawing on independent research of more than 3,000 Australian video viewers. Through robust diary methodology, we've captured a detailed one-day snapshot of video content viewing habits across the country.
Featured Speaker
Former Head of Insights and Analytics, Asia-Pacific Warner Bros Discovery
Peter brings unparalleled expertise as a graduate of the Ehrenberg-Bass Institute and now advises leading media businesses throughout Australia and Asia Pacific on audience measurement and advertising/content effectiveness.
Limited spaces available. Choose the time that works best for your schedule.